Q. Can Accountability Advertising draft a comprehensive marketing plan?
Yes. Give Accountability Advertising a call at (925) 934-2800 or send an email to advertise@accountabilityads.com for specific feedback on your business.

Q. What does the word accountability stand for in the name and just how is the company accountable?
Accountability Advertising approaches their client’s business as if it was their own. Partners and staff are engaged in all phases of the media strategy, planning, execution and fulfillment to ensure what’s promised is delivered to each client. Accountability is so important to them they put it in their name!

Q. What type of companies does the agency work with?
Accountability Advertising generally works with market leaders in quality and integrity. Accountability is a two way street.

Q. What type of merchandise does a typical client sell and how does Accountability Advertising know that the client and agency are right for each other?
The spectrum is broad. Accountability Advertising represents clients who sell many different kinds of products and services, both on a national and local scale. The most common bond found with Accountability Advertising’s clients is a desire to do business with people who do what they say they will every day.

Q. How did the agency create a client base?
In most cases, Accountability Advertising’s Founders have cultivated and nurtured client relationships over the past two decades, after successfully demonstrating an ability to execute successful campaigns. Clients have grown to trust Accountability Advertising’s expertise and often refer prospective clients to the firm.

Q. What is Accountability Advertising’s area of expertise?
Accountability Advertising represents clients focused on direct response, national brand building, regional event marketing, local retail sales, sports marketing, on-line initiatives, and recruitment. The common cord in all of these areas are results!

Q. How are ideas generated for ads?
Once demographic and psychographic targets are identified, brainstorming sessions are conducted to determine the most effective creative approaches to reach the target consumers at a predetermined budget.

Q. What is the total process from the idea stage to implementing a campaign?
The first step is to determine the target demographic, and geographic priorities, as well as the appropriate media mix, based upon the budget and expectations of the client. Step two is developing a creative strategy. The third step is analyzing proposals from prospective media partners (Print, Radio, Television, Digital Media, etc.). Once a recommended media plan is approved by the client, Accountability Advertising negotiates efficient schedules, monitors the campaign, and evaluates fulfillment and deliverables upon its conclusion.

Q. What is the advantage of having an advertising agency verses dealing direct with local newspaper, cable TV, radio, etc.?
Ad agencies represent the client and have access to all available media. Media sales people have an allegiance to their employer. For this reason, agencies can make objective decisions and recommend the media mix that is in the client’s best interest.

Q. Who are Accountability Advertising’s vendors?
Accountability Advertising works with national and regional cable operators, major print publications, radio stations and outdoor companies throughout the U.S., as well as regional magazines and internet search engines.

Q. Where would one encounter the agencies work?
National Cable Networks, LA Times, Chicago Tribune, Regional Comcast Cable, Gentry Magazine, Contra Costa Times, WBBM Chicago, KFOG San Francisco, WGN Chicago, KNBR San Francisco, KSHE St. Louis, KCBS San Francisco, KFBK Sacramento, KNX Los Angeles, KGB San Diego, KJR Detriot, KILT Houston, SF Business Times, kfog.com, ksan.com, knx.com, bajobs.com, wgn.com and vehix.com, to name a few.