Q. Can Accountability Advertising draft a comprehensive marketing plan?
Yes. Give us a call at (925) 934-2800 or send an email to inquiries@accountabilityads.com for specific feedback on your business. You can also click on the "Contact Us" page to complete our questionaire.

Q. What does the word accountability stand for in the name and just how is the company accountable?
We approach our client’s business as if it was our own. Partners and staff are engaged in all phases of the media strategy, planning, execution and fulfillment to ensure what’s promised is delivered to each client. Accountability is so important to us we put it in our name.

Q. What type of companies does the agency work with?
We generally work with market leaders in quality and integrity. Accountability is a two way street.

Q. How did the agency create a client base?
In most cases, our founders have cultivated and nurtured client relationships over the past two decades, after successfully demonstrating an ability to deliver results. Clients have grown to trust our expertise and often refer prospective clients to us.

Q. What is Accountability Advertising’s area of expertise?
We represent clients focused on direct response, national brand building, regional event marketing, local retail sales, sports marketing, on-line initiatives, and recruitment. The common cord for all of these investments is measurable results.

Q. How are ideas generated for ads?
Once demographic and psychographic targets are identified, brainstorming sessions are conducted to determine the most effective creative approaches to reach the target consumers at a predetermined budget.

Q. What is the total process from the idea stage to implementing a campaign?
The first step is to determine the target demographic, and geographic priorities, as well as the appropriate media mix, based upon the budget and expectations of the client. Step two is developing a creative strategy. The third step is analyzing proposals from prospective media partners (Outdoor, Print, Radio, Television, Digital Media, etc.). Once a recommended media plan is approved by the client, we negotiate efficient schedules, monitor the campaign, and evaluate fulfillment and deliverables upon its conclusion.

Q. What is the advantage of having an advertising agency verses dealing direct with Google, local newspaper, cable TV, radio, etc.?
Ad agencies represent the client and have access to all available media. Media sales people have an allegiance to their employer. For this reason, agencies can make objective decisions and recommend the media mix that is in the client’s best interest.